100
Free IBI Baseline

Find out what is actually wrong.

Ten minutes. Scored results delivered immediately. No sales call required. No credit card. It will tell you which path is right for your situation.

Start the Free Baseline

14 questions across 7 organizational health pillars.

10

Minutes

The Free Baseline takes approximately 10 minutes to complete. 14 questions across seven organizational health pillars. No long surveys. No filler questions.

0

Cost

The Baseline is free. It does not ask for your credit card. It does not sign you up for anything. It produces a diagnostic result and recommends where to go next.

1

Clear Answer

Your results show your two lowest-scoring pillars, what those scores mean for your business, and a specific recommended next step based on your situation.

How Scoring Works

Every organization scores at one of four stages.

Stage 0

Absent

No system present. The condition does not exist in the organization in any structured form.

Stage 1

Informal

Something exists but it is undocumented, inconsistent, and dependent on individuals rather than systems.

Stage 2

Structured

Documented and mostly consistent. The system holds most of the time but has not been tested under pressure.

Stage 3

Systematic

Consistent, measurable, and independent of any one person. The system holds regardless of who is in the room.

The Free Baseline identifies where you are across all seven pillars and surfaces the two that are most likely holding your marketing back.
What Happens After

Your results tell you exactly where to go next.

If your results point here

The Catwalk Marketing Audit

Your baseline suggests the problem is in marketing execution – the wrong channels, unclear messaging, or wasted spend. The audit identifies exactly what is wrong and prioritizes what to fix first.

Learn about the audit
If your results point here

InBrand Theory™

Your baseline suggests a structural organizational condition is working against your marketing regardless of what you spend on it. InBrand Theory identifies and addresses the condition directly.

Learn about InBrand Theory
Ready

Ten minutes. One clear answer.

No sales call. No credit card. No obligation. Just a scored diagnostic result and a specific recommendation based on what it finds.

Start the Free Baseline

Takes approximately 10 minutes to complete.

Build something worth marketing.