The Catwalk Marketing Audit

You don’t need more marketing advice.
You need a diagnosis.

A structured examination of your marketing infrastructure across seven domains. Every finding is specific, evidence-based, and prioritized by what it is costing you right now.

Choose Your Option
Audit Only

$497

One time. No retainer.

“You need to know what’s wrong before you decide what to do about it.”

  • Written findings report across all seven domains
  • Priority levels assigned to every finding
  • In-person or Zoom intake included
  • 30-minute findings call included
  • Upgrade to the marketing plan for $1,500 after your findings call
Start your audit
Audit + Marketing Plan

$1,997

One time. Includes everything.

“You’ve seen enough. You’re ready to fix it.”

  • Complete audit findings report
  • Custom 90-day marketing plan built from your findings
  • In-person or Zoom intake included
  • 60-minute findings call included
  • Plan walkthrough meeting included
  • Everything sequenced and prioritized from day one
Start with the plan

Built from your business, not a template. 30 intake questions, seven domains of independent research, direct observation of your marketing. Not generated from a prompt. A diagnosis grounded in your actual situation.

Vanessa Smith conducting a client engagement
Who Conducts the Audit

Every audit is conducted by Vanessa Smith personally.

Before your intake call, she has already reviewed your online presence, your website, your advertising, your competitors, and your messaging independently. You do not get a junior researcher or an automated score.

Clients in Utah County, Salt Lake County, and Tooele County are visited in person. All other clients meet on Zoom. All engagements are conducted with full professional discretion. NDA available upon request.

Seven domains.
Every layer examined.

Each domain is researched independently before your findings call. Nothing is skipped.

1

Online Presence and Reputation

Google Business Profile, reviews, directory consistency, local search visibility, AI search presence

2

Website Performance

Speed, mobile, conversion architecture, trust signals, SEO fundamentals

3

Social Media Presence

Platform fit, posting consistency, content quality, engagement, credibility signal

4

Advertising

Active platforms, creative quality, targeting, landing page alignment, attribution

5

Content and Messaging

Differentiation, message consistency, buyer language, offer clarity, email presence

6

Competitor Positioning

Local search ranking, website comparison, review strength, positioning gaps

7

Marketing Operations

Process and planning, lead capture, CRM, analytics infrastructure, referral system

From the Field

“What initially looked like a marketing issue turned out to be a leadership and operational alignment issue. The process gave us a much clearer understanding of what was actually slowing growth.”

Founder, Consumer Brand

“The framework exposed communication and accountability gaps we had normalized internally for years. Once they were visible, we could finally address them systematically.”

Director, Multi-Department Organization

“This was the first time someone translated internal operational friction into measurable business impact instead of treating it like a vague culture issue.”

Operations Leader, Service Company

Ready to find out what is actually wrong?

Choose your option above and complete your purchase. You will receive a link to schedule your intake call within 24 hours.

Audit Only – $497 Audit + Plan – $1,997

Not sure if marketing is actually the problem?

That might be worth exploring first

Build something worth marketing.