{"id":43,"date":"2026-05-13T19:11:00","date_gmt":"2026-05-13T19:11:00","guid":{"rendered":"https:\/\/catwalkmarketing.com\/?page_id=43"},"modified":"2026-05-13T19:11:01","modified_gmt":"2026-05-13T19:11:01","slug":"ibi-baseline","status":"publish","type":"page","link":"https:\/\/catwalkmarketing.com\/?page_id=43","title":{"rendered":"IBI Baseline"},"content":{"rendered":"\n<!-- \n=================================================================\n  CATWALK MARKETING - FREE IBI BASELINE PAGE (\/baseline)\n  Paste into a Custom HTML block in WordPress.\n  Set page template to Full Width.\n  Design: Clean, instrument-like, clinical precision.\n  No selling. Just clarity about what it is and a direct CTA.\n=================================================================\n-->\n\n<style>\n  .fib * { box-sizing: border-box; margin: 0; padding: 0; }\n  .fib {\n    --black:    #0D0D0B;\n    --charcoal: #1C1C1A;\n    --stone:    #5A5A56;\n    --lgray:    #C8C4BC;\n    --white:    #FFFFFF;\n    --cream:    #F6F3EE;\n    --wstone:   #E8E4DC;\n    --gold:     #C8A052;\n    --gold-d:   #B8883C;\n    --forest:   #0F3D2A;\n    --verdant:  #2A6347;\n    --sage:     #DAE8DF;\n    font-family: 'DM Sans', sans-serif;\n    color: var(--charcoal);\n    background: var(--white);\n  }\n\n  \/* NAV *\/\n  .fib-nav {\n    background: var(--white);\n    padding: 0 56px;\n    height: 80px;\n    display: flex;\n    align-items: center;\n    justify-content: space-between;\n    border-bottom: 1px solid var(--wstone);\n    position: sticky;\n    top: 0;\n    z-index: 100;\n  }\n  .fib-nav-logo { text-decoration: none; display: flex; align-items: center; }\n  .fib-nav-back {\n    font-size: 11px;\n    font-weight: 500;\n    letter-spacing: 0.1em;\n    text-transform: uppercase;\n    color: var(--stone);\n    text-decoration: none;\n    transition: color 0.2s;\n  }\n  .fib-nav-back:hover { color: var(--black); }\n\n  \/* HERO - centered, instrument-like *\/\n  .fib-hero {\n    background: var(--white);\n    padding: 100px 56px 80px;\n    text-align: center;\n    border-bottom: 1px solid var(--wstone);\n    position: relative;\n  }\n  .fib-hero-score {\n    font-family: 'Cormorant Garamond', serif;\n    font-size: 160px;\n    font-weight: 400;\n    color: rgba(200,160,82,0.08);\n    line-height: 1;\n    position: absolute;\n    top: 50%;\n    left: 50%;\n    transform: translate(-50%, -50%);\n    pointer-events: none;\n    user-select: none;\n    letter-spacing: -0.05em;\n  }\n  .fib-hero-inner { max-width: 640px; margin: 0 auto; position: relative; }\n  .fib-hero-tag {\n    display: inline-block;\n    font-size: 9px;\n    font-weight: 700;\n    letter-spacing: 0.22em;\n    text-transform: uppercase;\n    color: var(--forest);\n    background: var(--sage);\n    padding: 6px 14px;\n    margin-bottom: 36px;\n  }\n  .fib-hero-headline {\n    font-family: 'Cormorant Garamond', serif;\n    font-size: clamp(40px, 6vw, 72px);\n    font-weight: 400;\n    color: var(--black);\n    line-height: 1.02;\n    letter-spacing: -0.02em;\n    margin-bottom: 24px;\n  }\n  .fib-hero-sub {\n    font-size: 16px;\n    color: var(--stone);\n    line-height: 1.7;\n    margin-bottom: 48px;\n  }\n  .fib-btn-primary {\n    display: inline-block;\n    font-size: 12px;\n    font-weight: 700;\n    letter-spacing: 0.12em;\n    text-transform: uppercase;\n    color: var(--white);\n    background: var(--black);\n    padding: 18px 48px;\n    text-decoration: none;\n    transition: background 0.2s;\n  }\n  .fib-btn-primary:hover { background: var(--charcoal); }\n  .fib-hero-note {\n    font-size: 12px;\n    color: var(--lgray);\n    margin-top: 16px;\n  }\n\n  \/* WHAT IT IS *\/\n  .fib-what {\n    background: var(--cream);\n    padding: 80px 56px;\n  }\n  .fib-what-inner {\n    max-width: 1100px;\n    margin: 0 auto;\n    display: grid;\n    grid-template-columns: 1fr 1fr 1fr;\n    gap: 2px;\n  }\n  .fib-what-cell {\n    background: var(--white);\n    padding: 40px 36px;\n  }\n  .fib-what-num {\n    font-family: 'Cormorant Garamond', serif;\n    font-size: 48px;\n    font-weight: 400;\n    color: rgba(200,160,82,0.3);\n    line-height: 1;\n    margin-bottom: 16px;\n  }\n  .fib-what-title {\n    font-size: 13px;\n    font-weight: 700;\n    color: var(--black);\n    letter-spacing: 0.06em;\n    text-transform: uppercase;\n    margin-bottom: 10px;\n  }\n  .fib-what-body {\n    font-size: 14px;\n    color: var(--stone);\n    line-height: 1.65;\n  }\n\n  \/* SCORING EXPLAINER *\/\n  .fib-scoring {\n    background: var(--white);\n    padding: 80px 56px;\n    border-top: 1px solid var(--wstone);\n  }\n  .fib-scoring-inner { max-width: 860px; margin: 0 auto; }\n  .fib-scoring-label {\n    font-size: 9.5px;\n    font-weight: 700;\n    letter-spacing: 0.24em;\n    text-transform: uppercase;\n    color: var(--gold);\n    margin-bottom: 24px;\n    display: block;\n  }\n  .fib-scoring-title {\n    font-family: 'Cormorant Garamond', serif;\n    font-size: clamp(32px, 4vw, 48px);\n    font-weight: 400;\n    color: var(--black);\n    line-height: 1.1;\n    letter-spacing: -0.01em;\n    margin-bottom: 32px;\n  }\n  .fib-stage-grid {\n    display: grid;\n    grid-template-columns: repeat(auto-fill, minmax(200px, 1fr));\n    gap: 2px;\n    margin-bottom: 40px;\n  }\n  .fib-stage {\n    padding: 24px 20px;\n    background: var(--cream);\n  }\n  .fib-stage-0 { border-top: 3px solid var(--lgray); }\n  .fib-stage-1 { border-top: 3px solid var(--gold); }\n  .fib-stage-2 { border-top: 3px solid var(--verdant); }\n  .fib-stage-3 { border-top: 3px solid var(--forest); background: var(--forest); }\n  .fib-stage-name {\n    font-size: 10px;\n    font-weight: 700;\n    letter-spacing: 0.16em;\n    text-transform: uppercase;\n    color: var(--stone);\n    margin-bottom: 6px;\n    display: block;\n  }\n  .fib-stage-3 .fib-stage-name { color: rgba(255,255,255,0.5); }\n  .fib-stage-title {\n    font-family: 'Cormorant Garamond', serif;\n    font-size: 22px;\n    font-weight: 400;\n    color: var(--black);\n    margin-bottom: 6px;\n  }\n  .fib-stage-3 .fib-stage-title { color: var(--white); }\n  .fib-stage-desc {\n    font-size: 12px;\n    color: var(--stone);\n    line-height: 1.55;\n  }\n  .fib-stage-3 .fib-stage-desc { color: rgba(255,255,255,0.45); }\n  .fib-scoring-note {\n    background: var(--cream);\n    border-left: 3px solid var(--gold);\n    padding: 16px 20px;\n    font-size: 13px;\n    color: var(--charcoal);\n    line-height: 1.65;\n  }\n\n  \/* WHAT HAPPENS AFTER *\/\n  .fib-after {\n    background: var(--black);\n    padding: 80px 56px;\n  }\n  .fib-after-inner { max-width: 860px; margin: 0 auto; }\n  .fib-after-label {\n    font-size: 9.5px;\n    font-weight: 700;\n    letter-spacing: 0.24em;\n    text-transform: uppercase;\n    color: var(--gold);\n    margin-bottom: 24px;\n    display: block;\n  }\n  .fib-after-title {\n    font-family: 'Cormorant Garamond', serif;\n    font-size: clamp(32px, 4vw, 48px);\n    font-weight: 400;\n    color: var(--white);\n    line-height: 1.1;\n    letter-spacing: -0.01em;\n    margin-bottom: 40px;\n  }\n  .fib-routes {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 2px;\n  }\n  .fib-route {\n    background: #111110;\n    padding: 36px 32px;\n    border: 1px solid rgba(255,255,255,0.05);\n  }\n  .fib-route-tag {\n    font-size: 9px;\n    font-weight: 700;\n    letter-spacing: 0.18em;\n    text-transform: uppercase;\n    color: var(--gold);\n    margin-bottom: 16px;\n    display: block;\n  }\n  .fib-route-title {\n    font-family: 'Cormorant Garamond', serif;\n    font-size: 26px;\n    font-weight: 400;\n    color: var(--white);\n    margin-bottom: 12px;\n    line-height: 1.2;\n  }\n  .fib-route-body {\n    font-size: 14px;\n    color: rgba(255,255,255,0.4);\n    line-height: 1.65;\n    margin-bottom: 24px;\n  }\n  .fib-route-link {\n    font-size: 11px;\n    font-weight: 600;\n    letter-spacing: 0.1em;\n    text-transform: uppercase;\n    color: var(--gold);\n    text-decoration: none;\n    border-bottom: 1px solid rgba(200,160,82,0.3);\n    padding-bottom: 2px;\n    transition: border-color 0.2s;\n  }\n  .fib-route-link:hover { border-color: var(--gold); }\n\n  \/* BOTTOM CTA *\/\n  .fib-cta {\n    background: var(--sage);\n    padding: 80px 56px;\n    text-align: center;\n  }\n  .fib-cta-inner { max-width: 560px; margin: 0 auto; }\n  .fib-cta-label {\n    font-size: 9.5px;\n    font-weight: 700;\n    letter-spacing: 0.24em;\n    text-transform: uppercase;\n    color: var(--verdant);\n    margin-bottom: 20px;\n    display: block;\n  }\n  .fib-cta-title {\n    font-family: 'Cormorant Garamond', serif;\n    font-size: clamp(32px, 4vw, 52px);\n    font-weight: 400;\n    color: var(--black);\n    line-height: 1.05;\n    margin-bottom: 16px;\n    letter-spacing: -0.01em;\n  }\n  .fib-cta-body {\n    font-size: 15px;\n    color: var(--stone);\n    line-height: 1.7;\n    margin-bottom: 40px;\n  }\n  .fib-btn-forest {\n    display: inline-block;\n    font-size: 12px;\n    font-weight: 700;\n    letter-spacing: 0.12em;\n    text-transform: uppercase;\n    color: var(--white);\n    background: var(--forest);\n    padding: 18px 48px;\n    text-decoration: none;\n    transition: background 0.2s;\n  }\n  .fib-btn-forest:hover { background: var(--verdant); }\n  .fib-cta-note {\n    font-size: 12px;\n    color: var(--stone);\n    margin-top: 16px;\n  }\n\n  \/* CLOSING *\/\n  .fib-closing {\n    background: var(--white);\n    padding: 100px 56px;\n    text-align: center;\n    border-top: 1px solid var(--wstone);\n  }\n  .fib-closing-line {\n    font-family: 'Cormorant Garamond', serif;\n    font-size: clamp(36px, 5vw, 72px);\n    font-weight: 400;\n    color: var(--black);\n    letter-spacing: -0.02em;\n    line-height: 1;\n  }\n\n  \/* FOOTER *\/\n  .fib-footer {\n    background: var(--black);\n    padding: 40px 56px;\n    display: flex;\n    justify-content: space-between;\n    align-items: center;\n    border-top: 1px solid rgba(200,160,82,0.15);\n  }\n  .fib-footer-logo { text-decoration: none; display: flex; align-items: center; }\n  .fib-footer-links { display: flex; gap: 32px; }\n  .fib-footer-links a {\n    font-size: 11px;\n    color: rgba(255,255,255,0.25);\n    text-decoration: none;\n    letter-spacing: 0.08em;\n    transition: color 0.2s;\n  }\n  .fib-footer-links a:hover { color: rgba(255,255,255,0.6); }\n  .fib-footer-copy { font-size: 11px; color: rgba(255,255,255,0.15); }\n\n  \/* RESPONSIVE *\/\n  @media (max-width: 900px) {\n    .fib-what-inner { grid-template-columns: 1fr; }\n    .fib-routes { grid-template-columns: 1fr; }\n    .fib-stage-grid { grid-template-columns: 1fr 1fr; }\n  }\n  @media (max-width: 768px) {\n    .fib-nav,\n    .fib-hero,\n    .fib-what,\n    .fib-scoring,\n    .fib-after,\n    .fib-cta,\n    .fib-closing,\n    .fib-footer { padding-left: 24px; padding-right: 24px; }\n    .fib-stage-grid { grid-template-columns: 1fr; }\n    .fib-footer { flex-direction: column; gap: 20px; text-align: center; }\n    .fib-footer-links { flex-direction: column; gap: 12px; align-items: center; }\n  }\n<\/style>\n\n<div class=\"fib\">\n\n  <!-- NAV - white, clean -->\n  <nav class=\"fib-nav\">\n    <a href=\"\/\" class=\"fib-nav-logo\">\n      <img decoding=\"async\"\n        src=\"https:\/\/catwalkmarketing.com\/wp-content\/uploads\/2026\/05\/Official-Catwalk-Logo-Black-Font.png\"\n        alt=\"Catwalk Marketing\"\n        style=\"height:52px;width:auto;display:block;\"\n      \/>\n    <\/a>\n    <a href=\"\/\" class=\"fib-nav-back\">\u2190 Back to Home<\/a>\n  <\/nav>\n\n  <!-- HERO -->\n  <section class=\"fib-hero\">\n    <span class=\"fib-hero-score\">100<\/span>\n    <div class=\"fib-hero-inner\">\n      <span class=\"fib-hero-tag\">Free IBI Baseline<\/span>\n      <h1 class=\"fib-hero-headline\">Find out what is actually wrong.<\/h1>\n      <p class=\"fib-hero-sub\">Ten minutes. Scored results delivered immediately. No sales call required. No credit card. It will tell you which path is right for your situation.<\/p>\n      <a href=\"https:\/\/theinbrandtheory.com\/free-ibi\" class=\"fib-btn-primary\">Start the Free Baseline<\/a>\n      <p class=\"fib-hero-note\">14 questions across 7 organizational health pillars.<\/p>\n    <\/div>\n  <\/section>\n\n  <!-- WHAT IT IS - THREE CELLS -->\n  <section class=\"fib-what\">\n    <div class=\"fib-what-inner\">\n      <div class=\"fib-what-cell\">\n        <p class=\"fib-what-num\">10<\/p>\n        <p class=\"fib-what-title\">Minutes<\/p>\n        <p class=\"fib-what-body\">The Free Baseline takes approximately 10 minutes to complete. 14 questions across seven organizational health pillars. No long surveys. No filler questions.<\/p>\n      <\/div>\n      <div class=\"fib-what-cell\">\n        <p class=\"fib-what-num\">0<\/p>\n        <p class=\"fib-what-title\">Cost<\/p>\n        <p class=\"fib-what-body\">The Baseline is free. It does not ask for your credit card. It does not sign you up for anything. It produces a diagnostic result and recommends where to go next.<\/p>\n      <\/div>\n      <div class=\"fib-what-cell\">\n        <p class=\"fib-what-num\">1<\/p>\n        <p class=\"fib-what-title\">Clear Answer<\/p>\n        <p class=\"fib-what-body\">Your results show your two lowest-scoring pillars, what those scores mean for your business, and a specific recommended next step based on your situation.<\/p>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- SCORING EXPLAINER -->\n  <section class=\"fib-scoring\">\n    <div class=\"fib-scoring-inner\">\n      <span class=\"fib-scoring-label\">How Scoring Works<\/span>\n      <h2 class=\"fib-scoring-title\">Every organization scores at one of four stages.<\/h2>\n      <div class=\"fib-stage-grid\">\n        <div class=\"fib-stage fib-stage-0\">\n          <span class=\"fib-stage-name\">Stage 0<\/span>\n          <p class=\"fib-stage-title\">Absent<\/p>\n          <p class=\"fib-stage-desc\">No system present. The condition does not exist in the organization in any structured form.<\/p>\n        <\/div>\n        <div class=\"fib-stage fib-stage-1\">\n          <span class=\"fib-stage-name\">Stage 1<\/span>\n          <p class=\"fib-stage-title\">Informal<\/p>\n          <p class=\"fib-stage-desc\">Something exists but it is undocumented, inconsistent, and dependent on individuals rather than systems.<\/p>\n        <\/div>\n        <div class=\"fib-stage fib-stage-2\">\n          <span class=\"fib-stage-name\">Stage 2<\/span>\n          <p class=\"fib-stage-title\">Structured<\/p>\n          <p class=\"fib-stage-desc\">Documented and mostly consistent. The system holds most of the time but has not been tested under pressure.<\/p>\n        <\/div>\n        <div class=\"fib-stage fib-stage-3\">\n          <span class=\"fib-stage-name\">Stage 3<\/span>\n          <p class=\"fib-stage-title\">Systematic<\/p>\n          <p class=\"fib-stage-desc\">Consistent, measurable, and independent of any one person. The system holds regardless of who is in the room.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"fib-scoring-note\">The Free Baseline identifies where you are across all seven pillars and surfaces the two that are most likely holding your marketing back.<\/div>\n    <\/div>\n  <\/section>\n\n  <!-- WHAT HAPPENS AFTER -->\n  <section class=\"fib-after\">\n    <div class=\"fib-after-inner\">\n      <span class=\"fib-after-label\">What Happens After<\/span>\n      <h2 class=\"fib-after-title\">Your results tell you exactly where to go next.<\/h2>\n      <div class=\"fib-routes\">\n        <div class=\"fib-route\">\n          <span class=\"fib-route-tag\">If your results point here<\/span>\n          <h3 class=\"fib-route-title\">The Catwalk Marketing Audit<\/h3>\n          <p class=\"fib-route-body\">Your baseline suggests the problem is in marketing execution &#8211; the wrong channels, unclear messaging, or wasted spend. The audit identifies exactly what is wrong and prioritizes what to fix first.<\/p>\n          <a href=\"\/audit\" class=\"fib-route-link\">Learn about the audit<\/a>\n        <\/div>\n        <div class=\"fib-route\">\n          <span class=\"fib-route-tag\">If your results point here<\/span>\n          <h3 class=\"fib-route-title\">InBrand Theory\u2122<\/h3>\n          <p class=\"fib-route-body\">Your baseline suggests a structural organizational condition is working against your marketing regardless of what you spend on it. InBrand Theory identifies and addresses the condition directly.<\/p>\n          <a href=\"\/inbrand\" class=\"fib-route-link\">Learn about InBrand Theory<\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- BOTTOM CTA -->\n  <section class=\"fib-cta\">\n    <div class=\"fib-cta-inner\">\n      <span class=\"fib-cta-label\">Ready<\/span>\n      <h2 class=\"fib-cta-title\">Ten minutes. One clear answer.<\/h2>\n      <p class=\"fib-cta-body\">No sales call. No credit card. No obligation. Just a scored diagnostic result and a specific recommendation based on what it finds.<\/p>\n      <a href=\"https:\/\/theinbrandtheory.com\/free-ibi\" class=\"fib-btn-forest\">Start the Free Baseline<\/a>\n      <p class=\"fib-cta-note\">Takes approximately 10 minutes to complete.<\/p>\n    <\/div>\n  <\/section>\n\n  <!-- CLOSING -->\n  <section class=\"fib-closing\">\n    <p class=\"fib-closing-line\">Build something worth marketing.<\/p>\n  <\/section>\n\n  <!-- FOOTER -->\n  <footer class=\"fib-footer\">\n    <a href=\"\/\" class=\"fib-footer-logo\">\n      <img decoding=\"async\"\n        src=\"https:\/\/catwalkmarketing.com\/wp-content\/uploads\/2026\/05\/Official-Catwalk-Logo-White-Font.png\"\n        alt=\"Catwalk Marketing\"\n        style=\"height:40px;width:auto;display:block;opacity:0.5;\"\n      \/>\n    <\/a>\n    <div class=\"fib-footer-links\">\n      <a href=\"\/\">Home<\/a>\n      <a href=\"\/audit\">Audit<\/a>\n      <a href=\"\/inbrand\">InBrand Theory<\/a>\n      <a href=\"\/cohort\">The Cohort<\/a>\n    <\/div>\n    <p class=\"fib-footer-copy\">\u00a9 2026 Catwalk Marketing<\/p>\n  <\/footer>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 Back to Home 100 Free IBI Baseline Find out what is actually wrong. Ten minutes. Scored results delivered immediately. No sales call required. No credit card. It will tell you which path is right for your situation. Start the Free Baseline 14 questions across 7 organizational health pillars. 10 Minutes The Free Baseline takes&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-43","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/catwalkmarketing.com\/index.php?rest_route=\/wp\/v2\/pages\/43","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catwalkmarketing.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/catwalkmarketing.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/catwalkmarketing.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/catwalkmarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43"}],"version-history":[{"count":2,"href":"https:\/\/catwalkmarketing.com\/index.php?rest_route=\/wp\/v2\/pages\/43\/revisions"}],"predecessor-version":[{"id":45,"href":"https:\/\/catwalkmarketing.com\/index.php?rest_route=\/wp\/v2\/pages\/43\/revisions\/45"}],"wp:attachment":[{"href":"https:\/\/catwalkmarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}