The Cohort is not a workshop. It is not a training series. It is a facilitated diagnostic and implementation process delivered inside your organization by a Catwalk representative who works directly with your people.
Most organizational problems are not people problems. They are system problems that show up as people problems.
When leadership changes and the organization does not follow, the instinct is to look at the team. The right place to look is at the conditions the team is operating inside.
You have probably already looked at the team. You have made hires, had conversations, set expectations, and communicated direction more clearly than should have been necessary. Some of it held. Most of it faded. Not because your people are incapable. Because the system they are operating inside has not changed.
That is not a leadership failure. It is a structural one. And it requires a structural solution.
The InBrand Theory™ Cohort begins with the Internal Brand Index: a 100-point diagnostic across seven organizational health pillars that identifies the specific structural conditions determining whether your organization can perform at the level your leadership demands.
What follows is not a generic improvement plan. It is a sequenced implementation built from your organization’s specific findings, facilitated with your team, and measured against your starting point.
The representative does not hand you a report and leave. They stay in it with you until the organization moves.
Not a workshop. Not a training series. Not a keynote. Not a culture survey with a PowerPoint summary. Not a coaching retainer. Not a consulting engagement that ends with a document.
A hands-on organizational implementation program. Diagnostic first. Sequenced implementation second. Facilitated inside your organization by a person who has reviewed your specific findings before they arrive.
With a measurable, certified organizational outcome tied to your starting IBI score and your ending IBI score. The delta is the evidence.
That last one is not a comfortable thing to sit with. It is the thing that makes the Cohort work.
They have a functioning internal architecture that their marketing can finally build on. The gap between what leadership intends and what the organization delivers closes – not because people tried harder, but because the structural conditions that were working against them have been named, sequenced, and systematically addressed.
The result is an organization that moves when leadership moves. That holds direction without constant correction. That performs at the level it has always been capable of, because the conditions finally match the ambition.
A successful Cohort engagement requires more than CEO buy-in. It requires people inside the organization who understand what is happening, why the work matters, and how to carry the direction forward between facilitated sessions.
The Champion Track Toolkit gives your internal advocates the tools to engage with this work constructively – and to help build the business case internally if they reached this page before the CEO did.
Three tools for internal advocates: a business case builder, a CEO proposal template, and a conversation guide. Free. No purchase required.
Get the Free ToolkitShare this with anyone on your team who needs it.
$10,000+
Scoped to your organization’s size and findings.
The Cohort is a significant investment scoped specifically to your organization’s size, complexity, and findings. Engagements start at $10,000 and are built from there based on what your organization actually needs.
The cost of the Cohort is a fraction of what most organizations spend maintaining a system that does not work. Unlike most of that spending, the Cohort produces a measurable, certified outcome.
The scoping conversation is where the number gets built. That conversation is free.
No pitch. No pressure. A direct conversation about whether the Cohort is the right fit and what the engagement would look like for your specific situation. Requires completion of the Free IBI Baseline before the call.
Book a Scoping ConversationThe scoping conversation is free.
The Free IBI Baseline is required before booking.
Not ready for the Cohort?
The Course is designed for the CEO who wants to do the individual work firstBuild something worth marketing.