Catwalk Marketing
The marketing agency before the marketing agency.
Before you hire another marketer, run another campaign, or invest in another agency – find out what is actually wrong.
Audit Path
“You know your marketing is the problem. You just don’t know exactly where it’s bleeding.”
Find out where it’s bleedingInBrand Path
“Your marketing looks fine on paper. But nothing you do seems to move the needle.”
Find out what the needle is stuck on
Who We Are
A diagnostic marketing consultancy.
Catwalk Marketing works with CEOs and business owners who know something is wrong with their marketing but cannot name it precisely enough to fix it. Before we recommend anything, we find out what is actually broken.
Why Diagnostic FirstMost marketing problems are not marketing problems.
They are either an execution problem – the wrong channels, unclear messaging, wasted spend – or a structural organizational problem that marketing cannot fix regardless of how well it is executed. These two problems require different solutions. Applying the wrong solution costs more time and money than the original problem. We find out which one you have before recommending anything.
Two PathsThe right diagnosis leads to the right solution.
Not sure which fits? The Free IBI Baseline takes 10 minutes and tells you exactly where to start.
Path One
The Catwalk Marketing Audit
A structured examination of your full marketing infrastructure across seven domains. Written findings report, priority-ranked, with specific revenue impact assessments.
Learn more
Path Two
InBrand Theory™
A structured organizational health diagnostic that identifies the specific conditions preventing your marketing from working regardless of what you spend on it.
Learn more
Vanessa Smith
Founder, Catwalk Marketing
I built Catwalk Marketing because I kept watching businesses spend money on marketing that was never going to work – not because the marketing was bad, but because the thing underneath it was broken.
The audit finds the execution problems. InBrand Theory finds the structural ones. Both start with a diagnosis, not a pitch.
“Before I tell you what to fix, I need to know what is actually wrong.”
Not sure where to start
Take the Free IBI Baseline.
Ten minutes. Scored results delivered immediately. No sales call required. It will tell you which path is right for your situation.
Take the Free BaselineAlready know your marketing is the problem? Start with the audit.
Build something worth marketing.